Posted from a forum: How to get traffic and ranking in Google.
I just want to make it perfectly clear - IF you do not have a follow up system in place, half decent sales copy, and a half decent offer to promote, you are just spinning your wheels using any of these tips. So please - horse before cart.
Now, I’m not going to delve too deep into any of these tips, simply because if I gave you all of the tools I use the competition would get too fierce and none of us would make any money at all. BUT - I am going to give you enough to get started using the tactics I am using right now, so you can get half-decent traffic coming in with a little bit of elbow grease and some research.
So here we go.
Step One, you need to get yourself a landing page. To heck with those templated squeeze pages and all of that junk, go find yourself a Wordpress template that is super simple, open it up in an HTML editor, and strip everything - and I mean EVERYTHING but the main post page away. Gone. No header, no menus, no links, no commenting, nothing. Not even the titles for your posts - JUST the post text, and a half decent looking background.
If you want to skip this step, there are commercial Wordpress templates available that already do this, but you absolutely have to make sure that A) youre using Wordpress as a platform and B) youve stripped away every possible distraction from your message.
You MUST use an SEO plugin for wordpress, otherwise youll be losing out on valuable traffic here. Do your homework, find one you like, and install it now before moving on.
Step Two, write a free report detailing something related to your product, and make it sell. It takes a bit of talent, some time, and dedication to do this - BUT with some work, your free report will be fantastic. Dont outsource this to a content writer, under any circumstances. And if you do choose to outsource this step, use a content writer first, and then hire a copywriter to make the content sell. Most copywriters won’t write a free report for you, but they will edit it so that it presells your product. Or you can do it yourself. Either way, you want a content rich free report that presells your product.
Step Three - get your free report online, and setup your autoresponder to capture names on your new wordpress landing page and send them your new free report. You can also setup the rest of your autoresponder sequence now, so that when people start subscribing youre not scrambling to get follow up messages to them that lead back to your paid offer. This even works for CPA offers, just skip the free report - but collect their email for access to a free whatever the CPA person is offering, then have the autoresponder direct them back again and again.
Dont skimp out on content for your autoresponder. It is not your automated salesman, it is a content delivery service and should be treated as such. Just make sure that your content leads back to your primary offer as a helpful suggestion.
Step Four - okay, now you should have a landing page done up using wordpress, a free report that presells your offer, an autoresponder that delivers the free report and sends people back to your offer. Whats next? Research. You want to take your primary niche and dig down, down, down… Take, for example, dog slippers. I love that example. So we have slippers for dogs, that is pretty niche. But is it far enough? No way!
If you go to Google’s keyword suggestion tool, you see that “dog slippers” gets 6600 searches per month - but a lot of competition. But we also have “snoop dog slippers” - 36 searches per month, “slippers with dog” 58 searches, “dog paw slippers” 91 - and every single one of these has less than low advertiser competition, 2 out of 3 have NONE.
Step Five - Now you have some search phrases that people are using. In this case, “snoop dog slippers”, “slippers with dog”, and “dog paw slippers”. Now you want to plug each of those search phrases into Google, and see how many competing pages there are, and how relevant the advertisers are (if there are any). So for the keywords above, we have 77,000 pages and one relevant advertiser, 6 million + pages and dozens of advertisers, and 32,900 pages with 3 relevant advertisers, respectively. Because “snoop dog slippers” showed us that Snoop D-O-double G is bringing out his own line, and that isn’t what were targeting, the best keyword to work on right now is “dog paw slippers” - 91 searches per month, not a lot of organic search competition, and not a lot of relevant advertising.
Step Six - Use SEO firefox or whatever program you use to find out how many high PR backlinks the site that is number one for “dog paw slippers” has. You can see it is a PR3 page, no social bookmarking, and less than 4000 links. We can beat this - trust me.
Step Seven - Start writing 5 articles. Or outsource 5 articles. Or get 5 articles however it is you get 5 articles. But make them QUALITY (please, do not spread more crap content around the internet. It will bite you in the caboose.)
Step Eight - Start a free blogger blog, and put one of your articles up linking to a SECOND free blogger blog. Now put up a new article linking to your landing page.
Step Nine - Repeat the process above until you have 5 blogger blogs all pointing towards your landing page with quality content, and a link from an article on each blog pointing to the next blog your created. On the last blog, link to your landing page AND another web 2.0 property like squidoo, hub pages, etc.
Step Ten - Create some more content on web 2.0 properties and link them all together. Ping your blogs, hub pages, Squidoo lenses, etc. using ping services like Pingoat - as well as pinging your landing page.
Step Eleven - Do some social bookmarking for your blogs, your landing page, your lenses, etc.
Step Twelve - PING your social bookmarks.
Step Thirteen - use a series of high PR web 2.0 sites to link to your landing page and one of your blogs each time.
You’ll now have a network of high ranking, relevant blogs and web 2.0 properties pointing towards your landing page, with a number of high PR links pointing to your landing page and your blogs. If the content is valuable, and the comments and things that you used to get your high PR backlinks are contributing something instead of just spamming, you WILL get traffic, and you WILL rank high in the search engines for these phrases. I guarantee it.
There are other more powerful strategies here, some of them maybe a little gray hat that will amplify the effect of these strategies even more, but this is enough to get you started getting some real traffic to your site.
The key to making this work - do NOT use crap content, and do NOT spam web 2.0 properties. You’ll get banned, your backlinks will disappear, no one will read your content, and you’ll get exactly SQUAT for all of your hard work.
